GIVI Magazine - November de 2010 - EN

10 bolts; the office where planning starts, the showroom exhibi- ting the product range, the injection moulding workshop and more importantly the helmet laboratory where we carry out pre-testing activities. The students met our President, Giu- seppe Visenzi and the Board of Directors who officially wel- comed them and wished them good luck. Successively, on several occasions, I returned to the IED campus to revise the projects. My role was to assess the projects, declaring – can be improved – on the right track – carry on like this. All the students did an excellent job. I was struck by the manner in which they used new technologies. I hadn’t anticipated such added value, and it personally gave me a fresh outlook. Wor- king side by side with these young students was enjoyable and took me down memory lane, because I too graduated from IED, in 1995.” The thesis professor, the designer Pietro Riolo together with the thesis assistant, Livio Sampietro, comment: “We found a thesis concerning the motorcycling world stimulating because, apart from being motorcyclists ourselves, we are really passionate about mechanics and, above all as product designers. Riolo is a two-wheeler nostalgic as he has two vintage Hondas parked in his garage. Sampietro spends a fair share of his free time stripping down and reassembling motorcycles in his garage. Their assessment of the collaboration in GIVI? “The brief was very interesting and open to interpretation. Therefore the students could approach the project in a somewhat personal manner. The company was prepared to describe each step in great detail. We observed and noted the different approach at GIVI, due to the fact that they internally design, manufac- ture and market their own products”. The young student Vailetti concludes: “I remember how shy I was when I en- tered GIVI. Vincenzo Visenzi in person came over to meet me. I didn’t know what to say. But everyone was friendly, in an easy-going atmosphere, where they put us at ease and this enabled us to work well. It was definitely hard work. Initially we carried out a survey to identify products which were lacking in comparison to the market demands and the behaviour of motorcyclists, and focusing on any possible success criteria. On the basis of this information, we formulated different concept proposals which were presented to GIVI and which then passed into the project development phase. I consider myself to be extremely lu- cky to have visited the factory so extensively. Furthermore, coming into contact with a real ‘commissioner’, I learnt how to adopt a professional attitude”. The first case designed by GIVI was the E34, in 1979. Since then, case has become synonymous with GIVI. GIVI is the long-standing brand of motorcycle accessories and today offers the widest range of specific anchoring systems of the market, to mount one, two or three cases. Furthermore, GIVI has applied its skills to the helmet sector (Head Protection System project) and therefore currently the brand offers a comprehensive range of pro- ducts for the motorcyclist and his family, featuring innovative technological solutions with a high level of functionality. Advanced protection systems and Italian design are the plus factors of the ranges. Another record that GIVI can boast: GIVI is almost the exclusive supplier of outfittings to leading motorcycle manufacturers. In addition, GIVI is one of the few Italian companies to have deposited patents, such as for the “anchoring and fixing system of cases to the plate”. The objective of GIVI is to allow both motorcyclists and scooterists to safely, elegantly and simply transport both personal and fragile objects on two wheels; the rider, the pillion passenger, head, life, children, the PC. The core of the company is thus the R&D Technolab (research and development) department that has innovation as its mission. GIVI has been awarded the Rating 1Certificate, which certifies that the company has the highest level of trustworthiness on the market. GIVI 1979-2010 THIRTY YEARS OF PATENTS AND INVENTIONS Since its foundation over forty years ago, the Istituto Europeo di Design has operated in the fields of training and research, in the disciplines of Design, Fashion, Visual Arts and Communication. Today, it has become an International Network, in continual expansion, with campuses in Milan, Turin, Venice, Florence, Cagliari, Madrid, Barcelona and Sao Paulo in Brazil, which offer three year undergraduate, Refresher and continuing education, and Master Courses. Since 1966, IED has developed an innovative teaching methodology, focused on the synergy between technology and experimentation, creativity, integrated strategy and communication, markets issues and a new form of professionalism. The scope of IED is to offer young professionals working in the fields of Design, Fashion and Communication, the knowledge and specific tools necessary to answer the constantly evolving demands of the marketplace. A fundamental element of the educational strategy of the Istituto Europeo di Design, are the partnerships with prestigious companies, which characterize the entire educational pathway of both the courses and the special events marking the end of the academic year. Coherent to its international mission, each year more than 1800 foreign students attend IED courses. Through its territorial distribution, IED plays the role of Culture and European Design Projects Ambassador, intervening in cultural, economic and environmental issues in various countries. AN INSTITUTE OF EXCELLENCE Silvia Roth, IED thesis coordination manager, and Giampaolo Vailetti, a student who designed one of the projects, who acted as our guides during our visit to IED.