GIVI Magazine - November de 2010 - EN

20 by the fact that someone is catering to these needs, which are often ignored. In the introduction of the conference, the researcher drew attention to the alarming ISTAT figures: “In Italy, every year 130-150 children die in road accidents and 11,000 aged between 0 and 14 are injured”, in addition “deaths caused by road accidents represent approximately 15% of the to- tal number of deaths of those under 13 years of age” (ISS statistics). These figures represent a clear picture of a genuine pro- blem, in fact, although acknowledging that fatalities occur, in the majority of cases it is painfully evident that deaths and injuries are caused by the inadequate transport of mi- nors (without seatbelts in cars and lacking protection on motorcycles/scooters). In reply to the question raised by Ugo Passerini, the de- puty manager of the magazine “IN MOTO”, if so much recklessness were due to the parents wishing to demon- strate their skills on two wheels, Professor Emanuela Iac- chia (psychologist) replied, that it is more likely that the underlying reason of certain behaviour is hastiness, in ad- dition to the scarce awareness of the possible outcomes. When riding a motorcycle, it’s a common belief or “magical thinking”, that certain events only happen to others, those who are less capable or more absent minded. Just as Roberto Rasia, journalist and television presenter attending the event, reminds us; “Anything can happen in a mile”, yet this is regularly overlooked. In these insecure cities, which are certainly not magical, everyone should be reminded that safety is not an optio- nal, but is a necessity for ourselves and a duty towards our children. This is the reason why the booklet, sponsored by numerous authorities (Ministry of Youth Affairs, Ministry of Infrastructures and Transport, Ministry of Internal Affairs, Ministry of Labour and Social Policies, Italian State Poli- ce, Milan Regional Authority, District 9 Borough Council of Milan, Milan Municipal Police, Italian Motorcycling Federa- tion and the Milan Foundation of Parishes) who acknow- ledge the value, originality and above all the usefulness, will now be distributed to the 3rd, 4th and 5th classes in primary schools, beginning with District 9. The hope is that this initiative and above all the distribution of Giovanna’s booklet will occur nationwide. Those who are interested in contacting her for further details, to ask for the booklet or who want to support her, can write to our MAGAZINE. We, at GIVI, will do our part. THE BOOKLET The concept of the LA FAMI- GLIA IN MOTO booklet was to make it both child-friendly and parent-friendly: in fact it is divided into two parts: the first part includes cartoons and stories to introduce the child to safety issues, whilst the second part is dedicated to parents, emphasizing that safety standards must never fall below 100%. The latter part includes contributions from the well-known sports medicine doctor Claudio Co- sta from the Clinica Mobile, the psychologist Emanuela Iacchia, the lawyer Federico Alfredo Bianchi of the Eu- ropean Association of Road Traffic Victims, the Italian Finance Police officer Filippo Aragona, distinguished for outstanding acts of bravery in serious road accidents and, in addition to Giovan- na, the journalists Roberto Ronchi, Ugo Passerini and Roberto Motta. GGRM Comunicazione & Eventi GIOVANNA GUISO LA FAMIGLIA IN MOTO Come trasportare i bambini in moto in sicurezza Studio associato G. Guiso R. Motta Comunicazione & eventi - Milano - Giovanna Guiso showcases the GIVI S650 BABY RIDE. During the press conference.