GIVI Magazine - November de 2010 - EN

28 Giampaolo Meda Two motorcycle exhibitions in less than a month; Intermot in Cologne and Eicma in Milan. GIVI was present at both, illustrating to the visitors, dealers and trade press the new GIVI products to be released in the coming months: innovative luggage, intelligent accessories and the updated helmet range. Hundreds of thousands of visitors were all eager to get an eyeful of the numerous new releases for 2011, presented by the motorcycle ma- nufacturing industry and by the clo- thing and accessory manufacturers. Every two years, the Cologne and Milan exhibitions enter a collision or- bit, opening their doors in close suc- cession. A double feast for enthu- siasts and a double financial outlay for exhibitors, who often are forced to choose on which side of the fen- ce, the grass is greener. GIVI, like other brands with a wide- spread distribution on the European continent, to be fair, was present at both events and at EICMA showca- sed a large number of new products, aimed to make life easier for those travelling on two wheels. For exam- ple, the new tank bags and panniers equipped with the innovative TANK- LOCK and EASYLOCK mechanisms (patented by GIVI), which eliminate straps and limpet magnets in favour of a simple, quick release mechani- cal seal (so attaching and detaching the bag, literally takes a couple of seconds). The design is the key feature of the TW01 and TW02 “folding” bag and duffel bag, which are 100% water- proof and inspired by the “navy” sty- le, to be mounted on the seat, or on the luggage rack of motorcycles and scooters. One of the new accessori- es, we would like to call your atten- tion to, is the Monolock M6M plate, as it is the combination of a top case mounting plate with the anchoring seat of a classic U-shaped mecha- nical anti-theft device. There’s juicy news on the helmet ho- rizon, which GIVI has updated, pre- senting a preview at EICMA of two full-face helmets, a demi-jet and the technological X.01 with interchange- able chin bars in the new “Trekker” configuration. Restyling, unveiling new graphics for the other models of the collection. From the top: the H10.6 demi-jet, the H40.2 GT full- face and the Trekker version of the X.01 model. From the top: the two waterproof bags; TW01 and TW02, the M6M plate and the TPH01 thermo-formed side panniers. LOOK UP THE GIVI WORLD ON SMARTPHONE The “mobile” (also for Iphone and Ipad) application of the brand is in the planning stage. It is difficult not to use technical terminology when talking about Smartphone applications. We’ll try to avoid it, limiting ourselves to list the qualifying points of this project, which will enable simple and fast navigation, with functions/ options all at your fingertips and a data cache, in addition to the automatic save function for the last operation carried out, which limits the waiting time deriving from network latency. GIVI MOBILE is based on a Stack type design, with multiple navigation criteria for sections and functional sub- sections. The download and the installation of the application (and the appearance of the icon) will occur in different manners on the basis of the Smartphone utilized (and obviously of the operating system). The download points for mobile phones will be present on GIVI’s website address, at App- Store and at all the links of the JME application for Nokia, RIM Blackberry, Windows Mobile, etc. Once launched, the application will show a main menu with distinct areas, all in Italian or in English. In the “GIVI” area, the user will find an interesting and dynamic video which is a presentation of the company and its achievements. Instead “GIVI LOCATOR” is an area which (by means of GPS) allows you to locate a dealer in the vicinity, or to choose region, country or city, in Europe and in the rest of the world. The “PRODUCT” area opens a section arranged by categories. Ranging from hard to soft luggage, from helmets to accessories, from windscreens to spoilers. Once the category is chosen, you can scroll along a list which shows the name of the product and a miniature picture, opening up to a single product screen, with photograph, technical sheet and description. This page can be shared by e-mail with Facebook or Twitter. “FOR YOUR BIKE” will practically be the mirror image of what is available on the GIVI website: the search function is arranged by make and model of the motorcycle/scooter you own. “NEWS” and “GIVI COMMUNITY” are other areas currently being designed. GIVI NEWS GIVI NEWS GIVI NEWS GIVI NEWS GIVI NEWS GIVI NEWS GIVI NEWS GIVI NEWS GIVI NEWS GIVI NEWS FROM THE EXHIBITIONS