GIVI Magazine - November de 2010 - EN

8 BUSINESS AND EDUCATION by Annalia Martinelli IED HAS CHOSEN GIVI AS ITS PARTNER FOR THE MOTORCYCLE SECTOR Presentation of the top three student design projects, fruit of the collaboration between the prestigious Istituto Europeo di Design and GIVI. This partnership between IED and GIVI, which began last year, will continue through to 2011. This year, nine students of the IED, Istituto Europeo di Design in Milano, have developed their degree thesis project, based on a theme proposed by GIVI and with the collaboration of the company. The experience was judged so positively by all participants, that Silvia Roth, the thesis coordination manager of the IED Design faculty in Milan, announces: “The partner- ship has been renewed for the coming 2010/2011academic year”. “To involve young talented and motivated designers is fundamental for GIVI, who has innovation as its mission” – comments GIVI’s Vice President Vincenzo Visenzi who mo- nitored the partnership with the Institute – “We gave luggage transportation as the theme. The students were enthusiastic and the teaching staff did an excellent job. IED also included us on the examination board and it was extremely difficult to judge the best of such excellent projects.” “Every year - Silvia Roth explains - 10/12 companies, who are leaders in their sector, assist the students of the Three year Product Design, Interior Design and Set Design courses to develop their thesis project. The collaboration with GIVI has been an excellent opportunity. The brand is not only the leader in its sector, but it is also one of the few companies to manufacture in Italy. This factor enabled the students to attain a hands-on approach, using the skills acquired during the study programme, and to research and develop products with the end aim of creating cultural and visual stimuli. GI- VI’s proposal was welcomed enthusiastically because the motorcycling sector closely concerns young people and also because they know and, in many cases, use the products of the brand. The group of students really appreciated visi- ting the offices and factory, their first encounter with an indu- strial reality, from both a design and production perspective”. Speaking on behalf of the group, Giampaolo Vailetti, aged 23 from Milan, who earned a well deserved grade of ‘30/30 cum laude’, states: “The thesis title was ‘Freedom in movement. GIVI’s brief was to design a series of accessories for bicycles, scooters and motorcycles to facilitate all activities carried out using these vehicles. A system which could satisfy the needs of people using two-wheels both in metropolitan areas and touring and adventure on the road. We formed three groups and then we presented three models. I own a Buell 1200, and am a motorcycle, automotive and design enthusiast, so for me, it couldn’t have got any better than that!” “GIVI is specialized in motorcycling accessories – Vincen- zo Visenzi explains. – This is the reason why we wanted to share the design process with young talented, imaginative students”. Andrea Primi, aged 39 from Milan, an industrial designer in GIVI’s R&D department, who materially assisted the undergraduates, describes how the relationship evolved: “After the signature of the agreement, the students and tea- ching staff visited us and came to grips with the GIVI nuts and IED students in GIVI’s showroom