GIVI Magazine - Novembre 2014

A CBR FIREBLADE LIMITED EDITION WITH A ... “LCR” LOOK GIVI ASIA A CELEBRATION OF 20 YEARS HOW TO MAKE THE HINCKLEY ON-OFF EVEN MORE ADVENTUROUS, WITH OPTIONALS TARGETED AT SAFETY, SECURITY AND QUALITY Under the guidance of the Italian management, Managing Director of GIVI Asia, Mr. On Hai Swee’s vibrant managing style and his dynamic collaboration with GIVI Overseas Operational Manager, Mr. Joseph A. Perucca, has enabled the company to thrive as GIVI Asia combines pure Italian spirit and an entrepreneurial style of business with the needs and cultural essence of the Asian markets, without compromising the ethos of the company, which has always been quality and reliability. GIVI has become a household name and today is one of the most recognized Italian brands in Malaysia, boosting a strong over 400 dealers’ network here and building its presence in every Asian country. Twenty years at the service of motorcyclists here in Malaysia, it is truly an important anniversary to remember in a special way. GIVI shared its acclamation with its significant clients and the firms and personnel who, while working with great passion, have made the achievement of this extraordinary status possible. Of course it was not an easy road as new skills and a fresh approach were needed in order to adapt to a market and culture which changes at the speed of light. Although the success of the brand was driven by the quality and user friendliness of the products, the ever-evolving market of this region requires strong and consistent branding exercises in order to assure that the growth will be constant. GIVI Asia has taken all the necessary steps in order to remain in the minds of the customers, developing numerous GIVI NEWS BY THE COMMUNICATIONS OFFICE ACTIVITIES RELATED TO THE GIVI WORLD ARE MANY. FROM DEALER INIT IATIVES, TO SPONSORSHIPS, FROM TECHNICAL ANALYSIS, T O CELEBRAT IONS ... EVERY DAY, SOMEWHERE IN THE WORLD SOM ETHING HAP PENS THAT INVOLVES THE BRAND. HERE ARE SOME EXAMPLES. SEE MORE PICTURES WATCH THE VIDEOS initiatives and events that actively involve the public. “Present in over 60 countries, GIVI is among the top brands in the world of motorcycle accessories and is also one of the largest manufacturer today. In 2007, GIVI Asia was among the top 20 companies who were given the Enterprise 50 Awards, followed by The BrandLaureate Awards, awarded as the Best Brands in Motorcycle Accessories 2009- 2010. GIVI Asia was once again bestowed The BrandLaureate SMEs BestBrands Awards’12 as the Most Preferred Brand in the category of Automotive – Motorcycle Accessories. GIVI Asia is also certified as ISO 9001:2008 compliant organization. All this would have not been possible without the trust and believe Mr. Giuseppe Visenzi, founder of GIVI had on the capability of Mr. On Hai Swee. Thanks to all of you who have agreed to follow this path in the world with us”, said Mr. Joseph Perucca, Overseas Operational Manager. “This is the greatest moment for us to share our appreciation to Mr. Visenzi whom always had the trust on us to expand the business to Asian countries. Without the help of Mr. Perucca, we would have been left far behind in understanding the company’s objectives and goals”, said Mr. On Hai Swee, Managing Director of GIVI Asia. To crown and celebrate this anniversary, the 20th Anniversary of GIVI Asia was held at the Aloft Hotel located at a very strategic place in the center of Kuala Lumpur, Malaysia where most business dinners and conferences are held. In order to highlight the evening, Ms. Hendrika Visenzi, Marketing Director of GIVI Group, was here to represent GIVI HQ, Italy and to witness the successful moments of GIVI Asia. “I was here 5 years ago witnessing the 15 years of GIVI Asia and now it is truly another special moment to be here again with this team to celebrate the successful journey of GIVI Asia. I am so proud about the accomplishment of this group of people. Congratulations Mr. On Hai Swee and the entire GIVI Asia group for you wonderful work and achievement,” said Ms. Hendrika Visenzi, Marketing Director of GIVI Group. A great liveliness moved throughout the celebration, where the staff and many others gathered to celebrate the brand - a goal reached together! About GIVI Asia GIVI Asia is the regional headquarters for GIVI operations in Asia. The company also manages over 20 independent distributor network across Vietnam, Indonesia, Japan, Taiwan, Singapore, Hong Kong and Thailand. The company was established in Malaysia in 1994, to distribute GIVI motorcycle accessories. In 1997, the company started manufacturing motorcycle top cases and helmets at its manufacturing plant in Bukit Beruntung for both the local and export markets. In 2005, GIVI Asia expanded its manufacturing operations to Vietnam, catering to the 16 million bike population in the country. Through its manufacturing arm, GIVI Asia current exports GIVI products to South America, Europe and Asia Pacific markets. LAST AUGUST GIVI ASIA SDN. BHD. CELEBRATED ITS 20TH ANNIVERSARY. TO THIS EVENT TOOK PART 450 GUESTS FROM 20 DIFFERENT COUNTRIES AND MOTORCYCLING MEDIA FROM SOUTH EAST ASIA. GIVI ASIA SHOWCASED THEM THE NEW 2015 PRODUCT RANGE AND EXPLAINED THEM HOW THE GIVI BRAND CONSTANTLY BUILDS ITS PRESENCE IN THE WORLD. Nice satisfaction, no? An “official” sport bike from Honda equipped with a color scheme that displays the GIVI logo (a long-time sponsor of the MotoGP team) in all its splendor. The CBR presented during the German Grand Prix will go on sale in a limited edition. Lucio Cecchinello’s team does not merely “supply” the graphics, but has contributed significantly to the design, with selected components and equipped with racing finishes, as well as the promotion of this special Fireblade. Among the initiatives put forward is a very funny video, made in cooperation with the agency Gloryfy Unbreakable, which is worth seeing. To view it click on the link below. 50  GIVI news