GIVI Magazine - Maggio 2016

ENGLISH TEXT Givi Magazine May 2016 - Turismo  23 central square of San Francesco, we reach the 18th- century Basilica of Saints Filippo andGiacomo, and whose tower is the symbol of Cortina. A must is also the Modern Art Museum “Mario Rimoldi” (in corso Italia 69), with its over 800works of themost famous painters of the Italian 20th Century, such as Depero, Sironi, Guttuso and De Chirico. SECONDDAY (Cortina d’Ampezzo – Castelfranco Veneto: 5 h 14 min, 229kms) Like good bikers, we wake up early to enjoy every second of this new day of travel which will take us to one of the most beautiful areas of the Dolomiti, betweenmountain passes and snow-cappedmountain tops. At the end of April in the Dolomiti the weather can be very changeable, but generally temperatures are much lower than you’d expect, and the roads can still have a thin layer of salt to protect them from possible night frost. So even if the territory and the roadsmake for great riding, it is best to play it calmly, also because at the end of the day the thousands of curves and hairpin bends can tire youmore than you would think. After a big breakfast and a good coffee, we leaveCortina and take SR48 to go back toCaprile. Through Passo Pordoi we reach Arabba, where you WHO RECOMMENDED THIS ITINERARY? Interview with Cristina Trabuio Sales, marketing, advertisement, and purchasing manager Market 2 Ruote of Castelfranco Veneto (TR) How did Market 2 Route come to life? It started in 1953 when my father and grandfather decided to open a shop specialised in the sale of bicycles, motorbikes, mopeds and spare parts with annexed repair shop in Castelfranco Veneto (TR). In 1973 we moved to the present venue and took on the name “Market 2 Ruote”. In those years, thanks to my mother’s passion, the shop started also selling clothes, convinced of the idea that we must give bikers the most complete and adequate service possible, especially in terms of quality and safety. In 2005 Market 2 Route’s shop area expanded, reaching the size it is today”. What’s your role in the shop? “I entered the company full-time after my degree and after having gained some work experience abroad. Today I am responsible for sales, marketing, advertising and purchasing”. Are you a bike enthusiast or do you consider yourself more as a ‘lay’ insider? “I ride a motorbike and I have always loved the two wheels, even if I am not a real enthusiast” You recommended a tourist trip in the Dolomiti. Do you often act as ‘consultants’ for local bike tourists? “Yes, it’s happened many times. The expert in the shop is surely Dino, the head of the accessories department, who can give all kinds of information on the places to visit and on the most beautiful roads to do by bike”. How has the motorbike tourer changed over the years? “They have surely evolved, they are on average more demanding and aware of the new products presented by our suppliers”. When did you decide to become partners with Givi? “We have been partners with Givi for many years, since the fist cases came out. Over time we have increased the range of products constantly adding GIVI’s proposals in accessories, clothing and helmets”. How has your relationship with Givi evolved? “With Givi we’ve had a relationship based on trust and mutual respect since the beginning, but over the years the relationship has become closer and more important. Today it’s our main supplier of cases, bags and motorbike accessories”. Which Givi product do you sell with most satisfaction? “Surely the cases with their accessories, as the new products presented by the brand are always up to date regarding reliability, safety, the choice of materials and work methods. They are also very in line with what the market is asking for”. What services do you offer bikers, besides the many products on display? “We offer in particular assistance for the products purchased and mounting of accessories. It is fundamental for us that the client considers Market 2 Route a stable reference point, where they can feel looked after and pampered. Our aim is for the client to be always satisfied with the products and services we provide”. Finally a question which is a must: what does it mean to be a woman ‘behind the counter’ in a fundamentally male world? “Some people may consider this a particularly male world, but I must say that I have never had any problems. Consider also that the soul of the clothing department has always been my mother, who is still in the shop giving advice to customers. Actually today there are many women who use motorcycles and who know our shop, and anyhow a lot of women come in just to have a look”. can see the fantastic view on the top of Col di Lana, where many battles were fought during the Great War. Moving alongSR48we reach the ancient village of Canazei, a delightful village, the most famous of Val di Fassa, at the feet of the Marmolada. We continue along SP 641 and, after passing the tourist resort ofMalgaCiapela, we go towardsCaprile (SS 563/SR203) fromwhere, takingSP 20 and then SP 25, in little less than an hour riding (roughly 50kms) wewill reach Longarone. On our left we can see the tragically famous Vajont dam. Here on 9 October 1963, fromthe northern side of Tocmountain, a huge landslide (300million cubicmetres of rock) crashed into the basin created by the dam, which at the time was among the tallest in the world. As the mass of the landslide was bigger than the lake, the impact caused an outpouring of 50million cubic metres of water which at a speed of 90km/h swept away many villages of the Vajont and Piave valleys among which there was Longarone. The shocking scenery createdby the landslide can be seen visiting the first 20 metres of the top of the dam with a guided tour which lasts an hour, and which we strongly recommend doing. From Longarone we get back on the road for Castelfranco to return to our starting point of our round trip: we calculate roughly another two and a half hours of travelling (128kms). From Longarone we take SS 51 and then, at the junction, the A 27 for a short tract. We follow the indications for VittorioVeneto South, and take Via del Bersagliere/via Marocrà (SP 103) towards Conegliano. Here we will take our time to discover the Prosecco Route, one of themost beautiful corners of Veneto, which will take us toValdobbiadene throughunforgettable views of the Colli Trevigiani with vineyards, noble villas and ancient churches. Calculate about an hour and a half for the trip (50kms). A good alternative for the ride back, slightly quicker (222kms), is to take SR203 fromCaprile and, passing through Alleghe and Agordo, where the roadbecomes narrower and crosses fantastic larch woods, reach Valdobbiadene. At this point, fully satisfied with this intense and rewarding second day, we can surely start the last leg of the journey (SS 667, 38.5kms) and return to Castelfranco in time to see the sunset, drinking that famous andmuch desired glass of wine, now also much deserved.