GIVI Magazine - Dicembre 2020

GIVI NEWS GIVI VIETNAM SME 100 AWARD’S VIETNAM’S FAST MOVING COMPANIES er quanto la sofferta esperienza del “COVID” ci abbia messi tutti a dura prova e sicuramente intaccato le nostre energie, il nostro coinvolgimento a livello umano e professionale rimane alto. A dispetto di tutte le avversità anche il nostro entusiasmo non è andato perso. A darci una mano è stato anche il VIETNAM stesso, Paese che si è rivelato sorprendente, mantenendoci fortunosamente schermati in prima persona dalle molte, troppe sofferenze patite in altri paesi e in particolare in Italia. Nonostante in quest’angolo del Sud-est asiatico fossimo immersi nella sua parzialmente “sicura” condizione, non sono mancati i momenti di grande stress e di forti tensioni di natura professionale ed economica. È quindi con orgoglio che condividiamo questo momento, in quanto GIVI VIETNAM ha ricevuto il riconoscimento da “SME 100 AWARD’S VIETNAM’S FAST MOVING COMPANIES “. Questa preziosa onorificenza ci è stata attribuita attraverso un’indagine svolta sul valore, il prestigio, il riconoscimento e la presenza del nostro brand sul mercato nazionale del Vietnam. Esso costituisce una prova tangibile della nostra attenzione e delle energie impiegate a costruire quello che per noi era un nuovo mercato asiatico. Il premio è inoltre basato sulla accertata qualità, sull’attenzione umana, sulla connessione con i nostri clienti, sul networking e la presenza fisica sul mercato, caratteristiche che ci hanno guidato e portato in soli 5 anni ad un livello di identificazione fondamentale, per la nostra storia, per la nostra crescita e per il nostro futuro. In VIETNAM il marchio GIVI ha già raggiunto una posizione rilevante e una percezione di riconoscimento molto forte tra gli utenti delle due ruote e non soltanto. Il titolo indica l’importante onorificenza attribuita a GIVI VIETNAM attraverso un’indagine svolta sul valore, il prestigio, il riconoscimento e la presenza del brand sul mercato nazionale di questo paese. A raccontarci come il marchio stia vivendo il momento attuale è Joseph Perucca, Oversea Operational Director. “La nostra crescita professionale e il nostro futuro si costruiscono solo con grande passione, impegno quotidiano e soprattutto voglia di non smettere mai di realizzare il nostro sogno”! ENGLISH TEXT ENGLISH TEXT The lull in trade fairs such as EICMA, the Milan Motorcycle Show, has not stopped us from presenting our new products for 2021 to the public. Using an innovative virtual tour, we are leading visitors through a discovery of new products, grouped by “Attitudes” and accompanied by videos, images, descriptions and 3D models. The result of this high-level design is extremely fluid and realistic. So get comfortable and enjoy the new products made by our brand! With none of the valuable support of live events, motorcycle companies and press have sought out alternative solutions to communicate and present the new season’s products and developments in the best way, forgoing “first-hand” experience in favour of the virtual, the potential of which has been used in recent months more than ever before. Accustomed to years of meeting the public at its own stand at major motorcycle trade fairs, our brand has also adapted to the limitations imposed by the current health crisis. By tapping into digital and network potential, it has done so with a clear objective: to provide visitors with a familiar yet entirely new experience, giving them the tools to decide which areas to visit, which products to look at and which topics to delve into... somewhat similar to visiting the stand at a real trade fair. This experience is called GIVI NEXT TO ME and unfolds within an elegant, open, futuristic and even entertaining exhibition area: an eye-catching virtual tour that can also be navigated via mobile devices. LET’S ENTER THE DIGITAL SHOWROOM With a 360° view, the space is structured over two levels. The lower level welcomes visitors to a parking area dedicated to urban micro-mobility, kitted out with charging points; a choice associated with the versatility of GIVI products and the advanced level of eco- sustainability pursued by the company. There is no shortage of elements to interact with, such as a big screen playing an introductory video of the company. From this landing area, clicking on START or simply on the escalator gives access to the upper level . An open-air area that reproduces GIVI’s vision, which looks to the future: renewal, innovation and modernity. The real exhibition can be accessed from this area, grouped into 5 different motorcycle “ Attitudes ”: URBAN, TOURING, CAFÉ RACER, SPORT and ADVENTURE . The above highlights an honour awarded to GIVI VIETNAM due to a survey carried out based on the value, prestige, recognition and presence of the brand in the Vietnamese national market. Oversea Operational Director Joseph Perucca tells us how the brand is doing at the moment. Despite the painful experience that COVID has been for all of us, the way it has tested and drained us of energy, our involvement at both a human and professional level remains high. But even in the face of such adversity, our enthusiasm is still alive and well. VIETNAM, a country that actually surprised us with its support, also functioned as a shield from the numerous and various hardships experienced by other countries, particularly Italy. In this corner of South-East Asia we have also been somewhat shielded in their to some extent “safe” situation, however there was no shortage of great stress or tension from a professional and financial perspective. It is therefore with extreme pride that we share this honour as GIVI VIETNAM receives recognition from “SME 100 AWARDS: VIETNAM’S FAST-MOVING COMPANIES ”. This significant honour has been awarded to us following a survey carried out to consider the value, prestige, recognition and presence of our brand in the Vietnamese national market. It stands as a testament to the attention and energy we dedicated to building what for us was an entirely new Asian market. The award also attests to our reputation for quality, human focus, connection with our customers, networking and physical presence in the marketplace; all characteristics which have guided us from the start and brought us to such a level of recognition in a mere 5 years. This is fundamental to our history, our growth and our future. In VIETNAM the GIVI brand has already achieved a significant position, alongside an excellent reputation amongst riders of two-wheeled vehicles and elsewhere. SME 100 AWARDS: VIETNAM’S FAST-MOVING COMPANIES Qual è stato l’aspetto più complesso da gestire (dal punto di vista tecnico e creativo) nella realizzazione della Virtual Showroom? “La sfida che abbiamo superato, grazie a un grande lavoro ben integrato fra i team GIVI e Kiki Lab , è stata quella di lanciare una Virtual Showroom contemporaneamente molto attrattiva, coinvolgente, friendly e coerente con le cinque Attitude di GIVI. La navigazione è semplice e intuitiva, elemento che può apparire scontato e invece è frutto di una notevole progettazione. Inoltre, abbiamo ricercato soluzioni che permettessero ai prodotti di spiccare nel contesto valorizzante delle ambientazioni”. Quanto tempo è servito per sviluppare l’intero progetto? Ci sono voluti quasi 4 mesi dai primi briefings. Per la progettazione della Virtual Showroom vi siete ispirati a uno spazio architettonico reale? Siamo partiti dall’idea di creare un’esperienza analoga a quella di una classica fiera, infatti l’ingresso si ispira alle linee della Fiera Milano di Fuksas, per ricordare il DNA italiano di Givi. I muri bianchi e curvi possono ricordare certe architetture iconiche di Alvaro Siza, mentre per ogni singolo stand abbiamo sviluppato un tema centrale ispirazionale: il bosco dell’area Touring, le gole di Petra nell’attitude Adventure, la galleria del vento dell’area Sport, la piazza italiana con i sampietrini tipiche dell’ambiente Urban ed il garage del mondo Café Racer. NEW PRODUCTS FOR 2021 VIA VIRTUAL TOUR “Our professional growth and our future are built only with great passion, daily commitment and above all the desire to never stop to bring our dream to reality”! Each one showcases a selection of accessories dedicated to different “motorcycle figures”; these areas can be reached by following the virtual corridors-cum-motorcycle tracks, or using the “compass/HUB” tool at the top right. Not familiar with technology? No problem, before entering the Showroom visitors are welcomed by a video tutorial that explains in detail how to make the most of the digital experience. THE 5 GIVI “ATTITUDES” AND THE EXHIBITION AREAS Once the area to visit has been chosen, visitors will find themselves immersed in a setting with an atmosphere that recreates the related segment, or Attitude. The heart of the exhibition is easy to find by following the directions. Just like in “traditional” stands, helmets, top cases, cases and accessories are presented on backlit display units. Hovering the cursor (or a finger) over the icons of the objects enlarges them and reveals the product name. One click opens a product sheet complete with a description, in Italian and English, photographs and links to the related page on the GIVI website, where all the desired technical information can be found. In addition, where indicated, instead of a normal image there is a 3D reconstruction of the product, so that it can be viewed from every angle. BEHIND THE PROJECT To design the digital showroom we collaborated with Kiki Lab, a company from Brescia with excellent connections and an international background, which is also an Italian member of the Ebeltoft Group, global and brand retail experts. The use of the colour white as the minimalist overarching feature represents our brand’s vision, aiming for renewal, innovation and modernity. We asked the developers to tell us how the idea of the Virtual Tour came about. What was the most complex aspect to manage (from the technical and creative point of view) when creating the Virtual Showroom? “The challenge that we overcame thanks to excellent collaboration between the GIVI and KIKI LAB teams was launching a Virtual Showroom that was all at once highly attractive, inviting, friendly and consistent with the five GIVI Attitudes. The navigation is simple and intuitive, an element that might seem obvious but is actually the result of considerable design. In addition, we researched solutions that would allow the products to stand out in the flattering context of the settings”. How much time did it take to develop the entire project? Nearly 4 months from the initial briefings. Were you inspired by a real architectural space for the Virtual Showroom design? We started with the idea of creating an experience similar to that of a classic trade fair, so the entrance is actually inspired by the lines of FieraMilano by Massimiliano Fuksas, to remind us of Givi’s Italian DNA. The white walls and curves are reminiscent of certain iconic pieces of architecture by Álvaro Siza, whereas for each individual stand we developed a central inspirational theme: the forest of the Touring area; the ravines of Petra in the Adventure attitude; the wind tunnel in the Sport area; the Italian square with typical cobblestones in the Urban setting; and the garage in the Café Racer world. 45 Givi Magazine December 2020 44 News