Almost 300 guests from all over South America and Europe took part in a megaevent held last March: employees, traders, local authorities, managers from the Italian headquarters, customers and businesspeople from the motorcycle sector in South and Central America. The 20th Anniversary of GIVI DO BRASIL was divided into two separate events, with attention lavished on every detail. The first of these consisted of a 4-day motorcycle tour, planned specifically to give Italian and South American customers and employees an experience in the saddle. Participants set out from the GIVI plant in Pindamonhangaba for the highs and lows of Mantiqueira Paulista, a rugged landscape with Natural Monument status in the Brazilian state of São Paulo. The complete travel report has been published on the GIVI EXPLORER portal: The second part of the festivities, which began the day after the tour ended, was held at the GIVI DO BRASIL headquarters. After being greeted, guests were split into groups and taken on visits around the two facilities, production and logistics. They enjoyed a close look at the different production processes and shipping procedures through which a wide range of “made in Brazil” products find their way from here to end customers all over the continent, thanks to GIVI’s distribution channels. In the afternoon, the schedule paid homage to the world of MotoGP with an autograph signing by Brazilian racer Eric Granado, four-time SuperBike Brasil champion and star of the national motorcycling scene. A truly top rider, Eric is currently competing ENGLISH TEXT ENGLISH EXT GIVI DO BRASIL - 20TH ANNIVERSARY GIVI’s presence in Brazil, in the form of its own production facility, has reached an important milestone! Read on to learn how we celebrated the 20th anniversary of the South American branch, as well as some interesting facts about the market for motorcycles in this far-off country, which is in the top ten of nations where over one million of these vehicles are registered every year. BRAZIL: THE MOTORCYCLE MARKET OUR HISTORY IN BRAZIL How many motorcycles, and which ones, are sold in the country? Data for 2022, published by journalist Thiago Parisio, indicate positive signs all throughout last year, with a total of over 1,350,000 vehicles registered (data published by Fenabrave). This finding shows the segment to have grown by 17.7% compared to 2021, and is second only to the sales recorded in 2014 (1,430,000 units). Of the 10 best-selling motorcycle brands in Brazil last year, Honda is in first place, with over one million new registrations (representing 70% of the market by itself). It is followed by Yamaha, Shineray, BMW, Royal Enfield, Kawasaki, Haojue, Avelloz, Mottu and Dafra. The most impressive trend was that of the Indian company Royal Enfield, which achieved a figure of +55% compared to 2021. This result can be traced back to a corporate policy which has recently seen it constructing a production facility in Brazil. 2022 was also a record year in Brazil for BMW: +29% compared to the previous year. Finally, in terms of mopeds, the best performance was that of the Avelloz brand: +160%. Let’s turn the clocks back to 2003, when the foundations were being laid to start up GIVI production for the South American markets. On 28 May of that year, GIVI DO BRASIL opened its doors for the first time in Pindamonhangaba, in the state of São Paulo. THE STORY IN NUMBERS - Today, the branch can boast two different divisions: a production unit and a logistics unit. PLANT 1 covers an area of 22,605 m2, 2,400 of which are indoors, and represents the “Logistics unit and Warehouse” PLANT 2 covers an area of 25,980 m2, 3,600 of which are indoors, and consists of “Research and Development” and the “Production unit”. in the MotoE World Cup championship with Lucio Cecchinello’s LCR team. After a pleasant and relaxing break, which gave all present a chance to share their thoughts and engage in some networking, the highlight of the day came with a gala party and an official ceremony, in which 23 plaques were awarded as the company honoured its customers, managers, employees and partners. After dinner came top-quality live music with two incomparable MCs: Libera Costabeber, a famous influencer and passionate rally and Enduro motorcyclist, and TV Globo’s Leandro Mello, a professional rider and personality well known among the nation’s motorcycling enthusiasts. In total, they are staffed by around 70 employees who work every day in production and customer service, and to satisfy the demand for GIVI products on the Brazilian and Latin American markets. GIVI’s production in Brazil is set up to take care of every stage of the process, from moulding to painting the finished product, with a particular focus on rigid cases in plastic and aluminium for the rear and sides, along with the manufacture of supporting plates, various metal parts, carrier bags, engine guards… Over the last two decades, GIVI’s Brazilian branch has gone from one success to another to become a genuine benchmark for South American motorcycle markets. Its leading sales position is well deserved, and a source of pride for every single member of the company.
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