ENGLISH TEXT Our Vietnam branch made a mark on the Asian market with a kaleidoscopic event organised in early June. The GIVI Vietnam event was staged at the “Grand Ho Tram Strip Hotel”, located in the vicinity of capital Ho Chi Minh City, and proved to be a great success! Around 150 guests from thirteen different nations were in attendance (with front row guests including representatives from GIVI Italy and colleagues from GIVI Indonesia, GIVI China and GIVI India, as well as various importers). There were many reasons to celebrate, starting with some significant milestones for GIVI, in that 2023 marks the 45th anniversary of the parent company as well as the 15th anniversary of the GIVI factory in Vietnam. The event also celebrated the great results achieved by “sister” GIVI ASIA, which has now sold 2 million top cases for motorcycles and scooters! An impressive GIVI CONQUERS ASIA! number, recognised with the production of a Special Edition top case with gold coloured band. And there were previews too, the presentation of the new HEVIK collection a particular highlight that left the guests and trade press reps suitably impressed. As of this year, the group-owned technical clothing and accessories brand will design and produce its collection in Vietnam, its products destined exclusively for the Asian market. The fairly extensive line includes two jacket/trouser combos, three jackets, eight glove models, a technical t-shirt in four colours, four helmets (one carbon full-face, one flip-up with peak and two jets), two backpacks and a transparent rain suit. To present its garments to the public, the organisers put on a real show, with models taking to the catwalk against a backdrop of high-impact sounds and lights, with technical slides projected onto a big screen behind them. As mentioned, the HEVIK products listed are not currently available on European markets but perhaps the next edition of EICMAmight bring a few surprises. Meanwhile, another important star of the “Asia previews” was the current top-of-line Monokey top case. We’re talking about the elegant and spacious MAXIA 5, the cutting-edge design of which captured the attention of all employees in attendance at the event. The enthusiasm shown by the guests repays the work we have done so far and confirms the validity of the commercial policies put in place, corroborating not only our leadership in the motorcycle accessories sector but also our commitment to position in the world of two wheels with technical solutions dedicated to safe riding and stylish, well-designed products for every type of vehicle and user. Come accennato, le proposte HEVIK elencate non interessano al momento i mercati europei, ma chissà che la prossima edizione di Eicma non possa riservare qualche sorpresa... Tornando all’evento, un altro importante protagonista di queste “anteprime Asia” è stato l’attuale top di gamma dei bauletti Monokey. Parliamo naturalmente dell’elegante e capiente MAXIA 5, il cui design all’avanguardia ha catturato l’attenzione di tutti gli addetti ai lavori presenti alla cerimonia. L’entusiasmo dimostrato dagli ospiti presenti ci ripaga del lavoro fatto fin qui e conferma la bontà delle politiche commerciali intraprese, convalidando non soltanto la nostra leadership nel settore degli accessori moto ma anche l’impegno a essere presenti nel mondo delle due ruote con soluzioni tecniche dedicate alla guida sicura e prodotti realizzati con stile e design pensati per ogni tipologia di veicolo e di utente.
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