Two Gala Dinners were held on 7 and 8 November last: the first for guests invited from almost 50 different countries, including representatives from all GIVI branches (Europe, Asia, America and Tunisia); the second, meanwhile, dedicated to Italian clients, collaborators and journalists in the sector. Both events opened with an appetising aperitif accompanied by a delightful live performance, during which guests had the chance to mingle and chat, take photographs in front of a themed backdrop, and get a close look at a number of products on display. The party then moved to the upper floor of the venue, where the dinner itself was held. Present to get the celebrations going in full swing was Managing Director Hendrika Visenzi, who greeted all the guests with a wonderful welcome speech that was shared by the overseas representatives in their respective languages on the first evening. “We are looking to the future with the same spirit and desire that drove us in the first 45 years of our history” Interspersed throughout the dinner were a number of speeches, smoothly coordinated by speaker Fabio Ingrosso on the first evening and by journalist Maurizio Vettor on the second. These included the unveiling and presentation of the brand-new MAXIA 5 Limited Edition rear case, distinguished by its four covers in a particularly elegant shade of pearl white. Describing it and explaining the idea behind the project was Umberto Visenzi, grandson of the company’s founder Giuseppe and now a member of the company’s Board of Directors alongside Hendrika. The four white covers were far more than an example of the elegance and design that have set GIVI apart over these 45 years. In fact, to mark the occasion, they played an essential role in a truly special moment: “Tonight, we want you too to play your part and make your mark. The four white covers of this MAXIA LIMITED EDITION represent four blank pages in our book, new pages for us to write together With these words, the names of five of those present were drawn at random to be the first to have the chance to sign one of the case covers, the “blank pages” to be written together. All other guests had the opportunity to sign at the end of the dinner. E N GELNI SGHL ITSEHX T E X T A YEAR TO REMEMBER: 45 CANDLES ON GIVI’S CAKE! Changes, commemorations and challenges successfully overcome: all culminating perfectly in the celebrations for the 45th Anniversary of the company’s foundation. The year 2023 brought all of this with it for GIVI and for the Visenzi family, who have marked the passing of this impressive milestone with as much enthusiasm and passion as on the very first day of the journey. To celebrate, two extraordinary events were organised during the days of EICMA, with visitors from all over the world taking part. Read more about them below. MAXIA 5 LIMITED EDITION: UMBERTO VISENZI TELLS US ALL During the two Gala evenings, one stand-out star acted as ambassador for the new GIVI products for 2024: the top-of-the-range MAXIA 5 rear case in a limited edition. This model, now in its 5th version, has been a part of GIVI history since 1991. It was presented by Umberto Visenzi, company’s Director, who we asked to share his take on the topic for the Magazine. “The MAXIA 5 LE? Well, it’s taken its rightful place of pride as the iconic product of the moment. The MAXIA has always been top-of-therange, with its internal capacity of 58 litres and 100% “Made in Italy” status, being manufactured at our plants in Flero (BS). The Limited Edition version further raises But not every moment of the evening was about business: an atmosphere of magic and mystery descended with the appearance of illusionist and mentalist Lyon Harvey, who showed off some truly jaw-dropping talents. His performance really got the audience involved: quite literally, in the case of some lucky volunteers chosen from the crowd… Dinner concluded with the cutting of the spectacular cake decorated specially for the occasion, leaving a sweet taste at the end of an evening, or rather, two evenings, to remember. the bar through its unprecedented standard features, which build on the standard model to include a foam rubber backrest with fabric upholstery featuring the GIVI logo and an important technical innovation: the kit with stop lights and dynamic arrows running all along the reflector”. You represent the 3rd generation of the Visenzi family in the company. What does that role mean to you? “It’s a real responsibility. My grandfather Giuseppe, the head of the family, is still immensely active and present and remains an irreplaceable asset. My task, alongside the management team, will be to support him in advancing the ideas and values that allowed GIVI to get where it is today”.
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