ENGLISH TEXT GIVI, THE PERFECT COMPANION TO A PROSPEROUS MOTORCYCLE MARKET IN SPAIN The good registration figures, with more than 71,000 motorcycles registered in the first five months of the year, coincide with the definitive arrival of normality. This fact is backed up in a country in which an increasing number of users choose motorcycles as their habitual mode of transport, for long journeys, day-to-day transport and leisure. Currently, the Spanish motorcycle market has various types of user: urban, sport, adventure, touring, café race, electric, etc. With more than 40 years’ experience in the design and manufacture of equipment for motorcycles and motorists, GIVI provides for this diversity thanks to its numerous product ranges, each designed to meet the needs of a certain type of motorcycle and/ or user. Of all they types of motorcycle, the one that is experiencing the most growth – according to the latest available data for the first half of 2022 – is the scooter segment, which has seen an exponential increase, with no less than a 44.3% increase in sales for May. As has been verified, urban mobility in Spain is looking increasingly to the world of motorcycles. To respond to market demands, as a leader in solutions for motorist transport and equipment, GIVI offers a wide variety of accessories to make users’ day-to-day life easier; both with products dedicated to the latest models to be launched, and with universal and adaptable items for all types of motorcycle. This is the case for some of the most popular products added to the 2022 catalogue, such as the B360 top case or bags such as the EA136 or the EA148. The fact that Spain is a motorcycling country is even more obvious when one observes the sales figures for the road motorcycle category. Out of a total of 30,000 motorbikes of this type sold throughout the year, 7,000 were sold in May alone. Adventure, trail and sports were the types of motorcycle which saw the highest volume of sales. For these segments, GIVI has specific ranges, such as the new X-line bags or the Alaska cases. All products aim to meet the needs of users and improve their experience in an intelligent manner, and so GIVI never stops innovating with other products such as the Remove-X system, which allows soft bags to be secured and detached quickly. According to ANESDOR, the Spanish National Association of Two-Wheeled Motor Vehicles Companies, the Spanish motorcycle market has started 2022 on the rise, with 13.5% growth between January and May compared to the same period last year. It is true that the pandemic caused the market to contract by amounts never seen before (at least in the months of lockdown, although the year-end figures did not represent a major decline), but the recovery of demand has been rapid and constant, which has allowed the sector to grow. In turn, this has also brought growth to the motorcycle accessory sector, in which GIVI is a main actor with a lot to say. essere presente a tutti gli eventi motociclistici spagnoli e lo hanno reso il migliore compagno di viaggio per tutti i motociclisti. Si tratta di un piano di azione completo che, insieme alla continua comunicazione, alla presenza sui media del settore e all’immagine straordinaria del marchio presso i distributori, ha permesso a GIVI di attestarsi tra i brand più considerati all’interno di un mercato in costante crescita e dalle prospettive molto positive per i mesi (e anni) a venire.
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